The L’atelier blog

Workshop notes for preparing a class, choosing a market or understanding how the game keeps its books.

The opening scene of round 2 of the toy shop scenario, “The race for gifts”, on the classroom screen. An illustrated shopping street at night, garlands strung between the façades, families carrying parcels in front of the shop windows, a cyclist and a car with its headlights on, and at the bottom a red “Breaking news” banner announcing that an e-commerce giant is slashing toy prices.

The game23 October 2026Article in French

When the neighbourhood shop opens online too

A toy shop in Rabat opens its website, redoes its window for the festive season and shoots its first short videos. In the game, its customers now move from a screen to the counter, and the team running it finds out that a campaign no longer ends at the click.

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The game20 October 2026Article in French
What changed in the game this autumn
This autumn, the final round opens on search and influence, ads are reviewed before they run, AI plays the competitors and the media plan is filled in together. Around the table, teams no longer play quite the same way.
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News6 October 2026Article in French
When the search engine answers instead of the websites
In May 2026, Google announced that its AI Mode had passed a billion users a month. For anyone teaching digital marketing, the top spot in the results now shares the bill with another ambition, that of becoming the source the answer quotes.
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In class22 September 2026Article in French
From grading grid to debrief, what stays in the teacher’s hands
The engine calculates, AI suggests, and you do the grading. How to read a team beyond its rank, run a debrief that fits into ten minutes and keep a session alive when the class plays remotely.
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The game8 September 2026Article in French
Paying to see a competitor’s budget
Once per session, a team can treat itself to a glimpse of how a rival splits its budget. It pays for it out of its own budget, and the team being watched is told.
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In class25 August 2026Article in French
From brief to podium, a class seen up close
A class feels like a day at an agency on fast-forward, from the brief to the debrief. Here we follow it round by round, from your side of the room.
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The game4 August 2026Article in French
From toys to hotels, markets to practise on
Toys to sell before the festive season, a roaming offer during a peak period, hotels during an Africa Cup of Nations, language centres over a whole year. Each scenario has its calendar, its customers and its traps.
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Teaching21 July 2026Article in French
Why the game lets your students get it wrong
No button whispers the right answer. The lesson comes after the round, figures in hand, as it does for a real team in front of its dashboard.
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Teaching7 July 2026Article in French
Learning digital marketing by making decisions
A lecture explains how to split a budget. In the game, your students split it themselves, before the timer runs out, against the other teams in the class.
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