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L’atelier de L’Hybride, business game

The markets of the game.

Every session is played in a scenario, with a sector, customers and a time of year. The companies, people and figures are fictional, and flagged as such in the brief handed to the teams.

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  • The festive season

    Toy shops

    Independent shops in Rabat compete for families during gift season, in the window, online and on social media, against an e-commerce giant and a chain of stores.

  • Peak period

    Telecom operators

    Operators launch a roaming offer for travellers and their families, over a very short peak period.

  • All year round

    Language centres

    Language centres fill their courses from one term to the next, through back-to-school, exam season and summer.

  • An Africa Cup of Nations

    Hotels

    Upscale hotels court fans, delegations and visitors during the tournament.

  • Tailor-made

    Create a tailor-made scenario

    The market from your own courses, with its sector, customers and season, written for your institution and played with the same tools. It stays yours. Only you and your students play it, and it is offered to other teachers only if you decide so.

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What a scenario holds

  • A market brief

    The sector, the season, the buying habits. Everything teams read before they create their company and set their strategy.

  • Customers to choose from

    Several segments, each with its own ages, interests and sensitivity to price.

  • Competitors

    The other teams in the class and, if the teacher so chooses, virtual teams bearing fictional brand names. They bid, they post and they appear in the market ranking.

  • A calendar

    Each round matches a moment in the season, with more buyers or fewer.

  • Tools that open up

    Channels arrive round after round, as they would in a growing company.

  • Twists

    Market events that the teacher sets off whenever they decide.

  • AI in the market

    How each segment feels about AI, the platforms’ rules on AI-generated content, and the share of customers who search with an AI assistant, round after round.

Toy shops, during the festive season

Teams run independent shops in Rabat. Each has its shop in town, with its window and its in-store events, and can open a website, from a simple showcase to an online shop delivering across Morocco. Trombia.ma, an e-commerce giant already equipped with an assistant and AI-made product visuals, and Youplala, a chain of stores built around gifts, can enter the game as virtual teams. They chase the same customers and appear in the ranking.

The customers

  • Young parents
  • Parents of children aged 7 to 12
  • Grandparents and loved ones buying gifts
  • Teenage and young adult gamers

The tools, round by round

  1. Round 1

    Black Friday week

    • Media plan
    • Google Ads
    • Meta Ads Manager
    • Social media
    • Business profile
    • My website
    • My shop
    • AI content production
    • AI benchmarking agent

  2. Round 2

    Gift shopping

    • Callback request
    • Email and WhatsApp
    • TikTok account
    • Analytics and market watch
    • AI customer support

  3. Round 3

    The home stretch

    • Search engine optimisation
    • Influence
    • TikTok Ads

Does your course call for another market? Describe it in your quote request.

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